Why you should use Instagram hashtags
Instagram hashtags are one of the most useful tools in a social media
marketer’s tool belt. Using the right hashtag (or combination of
hashtags) can help you expose your brand to large and targeted
audiences. In fact, your chances of attracting new followers, getting
more likes, and increasing engagement are vastly increased by the use
of hashtags.
But there are other opportunities to be had by using Instagram
hashtags, such as the ability to watch and learn from your competition.
By looking at what leaders in your field are doing, you can acquire
powerful and insightful data into what content performs the best.
Types of Instagram hashtags
Branded hashtags
Community hashtags
A branded hashtag is a hashtag that’s unique to your business. It can be
as simple as your company name, tagline, or the name of one of your
products or campaigns. Or it can be a hashtag that has nothing to do
with your brand name but has everything to do with your brand
identity.
Community hashtags are hashtags that connect like-minded users
around a specific subject, such as #HealthyEating or #CatsOfInstagram.
They’re a great way to connect with others, improve the searchability
of your posts, gain followers, and grow your own community.
#TPN
#SOCIALMEADIA
If you’re using Instagram for business, it’s a great strategy to create a hashtag around your brand; whether it’s just your brand name or a more inspirational message.
#Tagging #Every #Single #Word is easy, but it won't help you gain new followers.
#Hashtag Rules
Type of characters
Hashtags don’t support spaces. So if you’re using two words, skip the space. For example, hashtags for the US election are tagged as #USelection, not #US election. Hashtags also can’t include special characters, like !, $, %, ^, &, *, and +.
Number of hashtags
Yes, there is a hashtag limit on Instagram! The most hashtags you can use on an Instagram post is 30. But trust us, 30 is more than enough. Posting a ton of hashtags in your caption doesn’t look the best, and in fact, it can sometimes come across as too promotional and inauthentic. Instead, choose a few hashtags that are most representative of your photo to use in your caption, and then add the rest in the first comment.
Character count
While Instagram hashtags are not character count- limited, it’s best practice to keep them brief. Short hashtags are more likely to be searched for and shared than #longonesthatarehardtoread.