Why you should use Instagram hashtags

Instagram hashtags are one of the most useful tools in a social media
marketer’s tool belt. Using the right hashtag (or combination of
hashtags) can help you expose your brand to large and targeted
audiences. In fact, your chances of attracting new followers, getting
more likes, and increasing engagement are vastly increased by the use
of hashtags.
But there are other opportunities to be had by using Instagram
hashtags, such as the ability to watch and learn from your competition.
By looking at what leaders in your field are doing, you can acquire
powerful and insightful data into what content performs the best.

Types of Instagram hashtags

Branded hashtags

Community hashtags

A branded hashtag is a hashtag that’s unique to your business. It can be
as simple as your company name, tagline, or the name of one of your
products or campaigns. Or it can be a hashtag that has nothing to do
with your brand name but has everything to do with your brand
identity.

Community hashtags are hashtags that connect like-minded users
around a specific subject, such as #HealthyEating or #CatsOfInstagram.
They’re a great way to connect with others, improve the searchability
of your posts, gain followers, and grow your own community.

#TPN

#SOCIALMEADIA

If you’re using Instagram
for business, it’s a great
strategy to create a
hashtag around your
brand; whether it’s just
your brand name or a
more inspirational
message.

#Tagging #Every #Single #Word is easy, but it won’t help you gain new followers.

#Hashtag Rules

Type of characters

Hashtags don’t support
spaces. So if you’re using two
words, skip the space. For
example, hashtags for the US
election are tagged as
#USelection, not #US
election.
Hashtags also can’t include
special characters, like !, $, %,
^, &, *, and +.

Number of hashtags

Yes, there is a hashtag limit on
Instagram! The most hashtags
you can use on an Instagram
post is 30. But trust us, 30 is
more than enough. Posting a
ton of hashtags in your
caption doesn’t look the best,
and in fact, it can sometimes
come across as too
promotional and inauthentic.
Instead, choose a few
hashtags that are most
representative of your photo
to use in your caption, and
then add the rest in the first
comment.

Character count

While Instagram hashtags are
not character count- limited,
it’s best practice to keep them
brief. Short hashtags are more
likely to be searched for and
shared than
#longonesthatarehardtoread.