The
E-Commerce Guide
1. Reputation is Everything
The single biggest mistakes ecommerce entrepreneurs make is launching rushing the launch of a website before its ready. You only get one chance to make a visitor a loyal customer and you can’t mess it up. Spend the extra time and effort and make sure that you have covered all the details that solidify you online presence ! Good quality images, & Consistent Branding just to name a few. If you you need a good example of what a great website looks like check out any major retailer and model after them ! Need more examples …Click Here ! Wait… Your not done yet … Test Everything Think like a customer and figure out what’s working, what’s not, and the why behind those answers.
2. Enhance The User Experience
People are protective when it comes to their money ! It’s up to you to ensure that they have enough knowledge to tell all their friends about your product before it comes in the mail. Use quality product images & descriptions that allow them to see touch, feel, smell, products before making a decision. Offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts will increase the checkout numbers .
3. Mobile Is Key
Two parts this tip. One mobile optimization ! Make sure your site has everything that makes your website great on a mobile device. Make it easier to use then your website then cut out the fluff !
Two. Social Media is key , Don’t outsource your social media work to someone who knows nothing about your business and your industry because they can’t provide the value your potential customers need . Customer contests, special campaigns, photo sharing, scavenger hunts and Q&A’s are just a few ways you can build a relationship with customers and bond them to your brand.Lastly Include social elements on your site this helps users to feel at home and further proves your reputation by affiliation with other large brands !
4. Master Data
The single most valuable resource in the world today is not oil, not oxygeon its data. So you must use it to your advantage.
SEO Optimization:Optimize your website so that it comes up in search engines worldwide. Click here for an verified proffessional who really knows SEO optimization !
Collect information- Collect your customers information ! Its valuable for marketing later on down the line if they forget you exist or if you start a new business. Companies like paypal and strip do this for you so consider using them !
5. Double Down on Logistics
Ensure that you are getting your products at the best price possible without compromising quality that way you can afford to price competitively in the market and still make a profit. Also remember that selling goods online your largest competitor is amazon and last time i ordered a package from the it came the next day . Moral of the story ship fast!